Sherren Harter

Chief Marketing Officer

Sherren oversees Freedom Solar Power’s brand and performance marketing, with a focus on demand generation to fuel rapid growth while maintaining customer acquisition costs. This includes inbound and outbound lead generation for the residential and commercial sales teams, accountability for lead costs and the marketing conversion funnel in close partnership with the sales team, creating a better customer experience that results in more referrals, reviews and building long-term brand value.

Sherren has led marketing teams across industries, from renewable energy to healthcare to consumer packaged goods. She honed her marketing skills working in brand management at leading consumer packaged foods companies including Kraft Foods, Nestle USA, and Hostess Brands. Her past career was in consulting.

Sherren holds a BBA in Management Information Systems and an MBA, both from the McCombs School of Business at The University of Texas at Austin.