+ Demand Generation Marketing Manager - Austin

Freedom Solar is the longest-running and largest solar installer in the state of Texas. Founded in Austin in 2007, Freedom Solar now serves every corner of the Lone Star State. Our reputation in both residential and commercial solar is based on our dedication to quality and service.

Job Functions:

Freedom Solar is looking for an analytical and relationship-oriented marking manager to join the team in Austin, Texas as a Demand Generation Marketing Manager (Marketing Manager). While reporting to the Director of Marketing, the Marketing Manager is responsible for owning the lead generation accountability and manage third party lead sources. This position will also lead our digital agency by managing company website, SEO and PPC.

Job Duties:

  • Strategies, plans, and executes demand generation program to deliver a consistent growing pipeline of quality leads

  • Generates residential and commercial solar demand through digital and other channels

  • Builds campaign audience through external focused lead generation through SEO, SEM, email marketing, content market, remarking and paid advertisement efforts

  • Mange relationships with agency partners and lead vendors to increase lead volume while maintaining or reducing customer acquisition cost

  • Owns accountability to senior management for lead volume targets, marketing funnel performance and forecasting on weekly basis.

  • Drives rapid sales growth by delivering high quality leads from a variety of sources

  • Generates solar demand through digital and other channels

  • Implements technical website changes and oversees content development and marketing campaigns

  • Recommends, tests, optimizes, and scales new lead generation opportunities and partners

  • Assist with other duties as assigned

Requirements:

  • Bachelor’s Degree in Advertisement, Sales, Marketing, Business or equivalent required; Master’s degree preferred

  • 7 to 10 years of relevant experience required

  • Must have B2B and B2C marketing experience with lead generation or direct response responsibilities and budget management

  • Must be highly skilled in analyzing complex quantitative data to determine program effectiveness, ROI and forecasting

Knowledge, Skills and Abilities:

  • Familiarity with HubSpot and Google Analytics/Search Console

  • Advanced team collaboration and negotiating skills

  • Excellent verbal and written communication

  • Ability to anticipate trends and proactively problem-solve to mitigate risk

  • Skilled in Microsoft Suites (Word, PowerPoint, Excel)